Simple Off-Page SEO Techniques - Hints From Semalt

The importance of SEO is no longer to be demonstrated nowadays. With the evolution of technology, SEO techniques are constantly changing. Thus, it is crucial to know how to make your site appear on the first page of search engines and especially how to stay there.

In this article, we will talk exclusively about backlinking techniques, the most successful strategy to improve your position in Google's results pages.

If you desire to appear in the first position quickly on search engine, we invite you to discover the professional services offered by Semalt for this purpose.

In the meantime, to find a solution and achieve your goals, I invite you to read this article until the end.

Article Marketing

A consistent but slow way to create beautiful links on your page, but also to gain some prestige and recognition is article marketing.

Article marketing is to write a few articles about your subject or an object that interests you and is relevant to the topic of your website and submit them to some great article blogs. In return, these recognized blogs will return you one or two links to your page.

You should be especially careful about the content of the articles. These should be unique, have not been stolen and finally, be useful to the end-user.

At the same time, you should enrich them with the keywords that interest you and their purpose is to attract readers to your website.

Link Exchange

The exchange of links here is related to the mutual interconnection of two websites. In recent years, this technique has become weaker mainly because new methods have been created that are easier and faster.

But if you persist and want to try, then all you have to do is find a blog friend and exchange links or join a larger link exchange community.

One of the disadvantages of this method is that it is very indirect, time-consuming and no one always guarantees that your page will be interconnected forever. At the same time, you should always keep in mind the Page Rank and the relevance of the links you will get each time.

Submit To Guides

One way to get links to your page is to subscribe to it in Directories. Submitting to online guides creates one-way links from pages with high Page Rank.

There are paid guides and free guides. The largest paid driver is now Yahoo, which has ceased to be a search engine.

One disadvantage of paying in paid directories is that Google penalizes these paid links. So you need to be very careful about listing your paid page.

Too many guides require reciprocal linking to get you involved, which I do not recommend as you will turn your page into a link farm. That is, on a farm that will breed links and you will be considered a spammer by the search engines.

Another theory that is not very valid is that you should get "dofollow" links (ie allow robots to follow them from pages with higher PR than yours) since pages with lower PR will not benefit you much. Regarding dofollow, I agree, but every link, no matter where it comes from, has value.

Links from pages with high Page Rank are more valuable and links from pages with lower PR are lower but not negligible.


Blogging is one of the main ways to climb to the first page of Google. Surely most of you have something to do with blogs or already have your own corporate or personal blog. If you don't have a blog, that's not a problem, our professional service will be able to help you set up your blog today.

The procedure to get started with blogging is very simple. the steps to follow are listed below:

Social Media Pages (Including Video) 

By social networking sites, we mean all those social media pages, social bookmarking, as well as video sites like YouTube. The goal of social networking is multiple. We are mainly interested in the following from an SEO point of view:

Press Releases

The type of posts is a short and quick way to promote your page content in one night! It is also often provided for free!

Press Release is nothing more than an article of about 300 to 700 words that include a unique service or product provided by your page and you want to make it public.

You can use the distribution channels to do this automatically and electronically on hundreds of online media, some are free and some are paid.

At the press, the post should promote your page and your unique service as well as a link to the target page (landing page) you want readers to visit.

The target page can be the homepage or some other page within your site that usually contains a video or text presentation and a registration form. (Opt-in form) Make sure the target page links to the keywords you want.

RSS Feeds

RSS is the acronym for Really Simple Syndication and is about promoting your blog updates via email or a program that reads these updates.

Most WordPress blogs today have this option automatically and have included auto-subscribe buttons.

RSS feeds are now considered obsolete and many companies have begun to abandon them with a focus on email marketing and social networking.

Forum Marketing

Internet is an amazing place! Whatever concerns you, there is the answer on the internet! Do a test to ask or search for something on Google. Among the results will appear in the first places articles and answers from blogs and forums.

Forums are large user communities where people from all over the world share ideas, opinions, ask questions, and make critiques. 

The most important thing about forum marketing is that you do not need to have one to benefit from the search engines. Just join a few and you will see your page gaining ground in the search engines.

Too many Forums have a high Page Rank and high traffic and any link to your page will have a direct positive impact on Google.

All you have to do is create links from the forums that point back to your page. The things you should pay attention to when choosing a forum where you will comment or be active are:
So once you find the relevant forums, you can start creating posts and articles around a topic or replying to existing topics, always leaving your signature and links in the form of keywords. 

Get Links From Authority Pages

Pages High Profile (High Authority Pages) or authority pages are the pages from blogs that have high PR and the wiki type, social media, universities or international organizations or governmental agencies and have endings name type edu, gov, org, or com.

Such sites are the so-called Wikis. A wiki is a type of website that allows anyone to create and edit their own pages. In a wiki, different people can write together (not at the same time). This facilitates the collaboration of many people to write work. If one person makes a mistake, the next one can correct it.

It can also add something new to the page, which allows for continuous improvement and updating. Discussions can also take place on wikis. Some wikis like Wikipedia, probably the most famous wiki, have talk pages about it, but on other wikis, discussions can take place on all pages.

A great idea to get links is to write your first entry in Wikipedia. Although I find it very difficult to do and very time consuming; if you succeed you will have a competitive advantage!

Google My Business

One Google search option is Google My Business or abbreviated GMB. All you have to do is include your business in the Google Local Business Directory. This will give you a few extra clicks on your Google search results.

The first thing you need to do is create a Google Places Account. 

At the same time, you can create promotions on your page with gift vouchers and write reviews for your services.

Especially when it comes to a local business that wants to rank in the local search results, the existence of Google My Business is essential.

Give People A Reason To Link To Your Site

The best way to get links to your page is to have amazing, unique, exciting content that people want to suggest to others. So your strategy here is to offer a unique service or product that will attract visitors and therefore create links to you.

Again you have to create something of great value to provide for free, this can be an e-book, a course, a video series, or a report where things are unquestionably attractive. So other websites will start linking to you and will create in addition to traffic and improve your position in the search engines.

Avoiding Basic SEO Mistakes

Too many new recruits trying to curb search engines make mistakes and missteps. This makes sense since the whole SEO process is based on trial and error. After all, practice makes perfect.

For you, recruits, I would like to point out that SEO, like any business, is a marathon and not a speed road. So many unrelated to SEO seek immediate results while still not fully understanding the basic principles of SEO.

The goal of SEO is to create long-term results in a competitive environment.


To conclude this article, I invite you to follow these few tips to build safe and lasting relationships:
  1. Build long-term or long-term links. Do not aim at the temporary but at the permanent.
  2. Continue the link building process consistently throughout your campaign. For example, set a day of the week that you will only do this, or a few hours of the day for months.
  3. Try a mix of link building techniques and not just one. Over time you will see what you are good at and what you are not. For example, you may like to write comments on blogs and not prefer social networks or forums. But the right thing to do is to have links from all lengths and widths of the methods. Differentiate your strategy and do not put all the eggs in one basket. If Google makes a small change to its algorithm, then you will have big losses or big gains. Do not play Joker.
So said, all these strategies will help you improve your position in search engines. Nevertheless, if you have any doubts about any subject or if you don't know where to start, our expert service is at your disposal 24 hours a day to accompany you through the whole process.

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